Kabir Khan, Pritam and Vir Das come together to celebrate JUXT
India’s leading watchmaker Titan toasts to the successful launch of their smartwatch
Mumbai, 21 January 2016: Titan, India’s leading and the world’s fifth largest watchmaker unveiled JUXT – India’s most stylish smartwatch, in partnership with global technology giant HP Inc. Celebrating the launch of the truly good-looking timepiece, the city witnessed an exciting evening with Bollywood film director, screenwriter and cinematographer Kabir Khan, singer and music director Pritam, and actor, comedian and digital entrepreneur Vir Das.
The superb smartwatch brings together the art of watchmaking and design expertise by Titan, with technology expertise by HP Inc. JUXT has a powerful battery life of up to five days and is equipped with relevant features for the connected consumer such as receiving email, text messages and social media notifications, automatic time-zone adjustment (world time), activity tracking and Haptic language (i.e vibrations) for discrete notifications. The smart features of JUXT are enabled once it has been paired with the Titan JUXT app on the consumer’s smartphone that can be downloaded from the Google Play Store and the Apple App store. Priced between Rs. 15,995 and Rs. 19,995, JUXT is a smartwatch for the watch enthusiast.
Speaking about the launch, Mr. Bhaskar Bhat – MD, Titan Company Limited said, “There are several factors that have contributed to Titan Company’s successful journey. The most striking amongst them is a deep-rooted understanding of our consumers. We are able to identify the opportunities and introduce products that leave a mark in the minds and hearts of our consumers. Today, as we take our first step into the world of smartwatches with Titan JUXT, we once again place the consumer at the heart of our approach. Our offering is a classic timepiece with features that are useful and relevant.”
Expressing his enthusiasm at the event, Mr. S. Ravi Kant – CEO, Watches and Accessories, Titan Company Limited said, “Titan is proud to launch Titan JUXT, India’s most stylish smartwatch, a product that brings to life two of our core strengths – design capability and the spirit of innovation. JUXT has been designed for those who are appreciative of classic watches, yet want smart capabilities in their time piece. Today, there is a growing segment of consumers with an entrepreneurial mindset. These individuals convert their passion into work and feel the need to be constantly connected as they collaborate and turn their ideas into reality. We are very happy to collaborate with three such creative geniuses; Kabir, Pritam and Vir, who have had the chance to experience Titan JUXT, and we are glad that they could join us today on this momentous occasion.”
Speaking about the event, Kabir Khan, Bollywood film director, screenwriter, and cinematographer said, “It has been a great experience working with an iconic brand like Titan, who showed us how you can be both smart and good looking at the same time with JUXT. JUXT is very different from the other smartwatches, with just the right amount of features. The best feature for me is the ability to customize the notifications I want to receive and not be bothered by random updates. When I am in an intense meeting, I can quickly glance at the notification, without being rude or causing distraction.”
Sharing his thoughts on the launch of JUXT, singer and composer Pritam said, “To be part of the journey of an iconic brand like Titan, celebrating such an important milestone, is truly a memorable experience. As someone who is hesitant to venture into the world of smartwatches, I would definitely be happy to sport JUXT on my wrist. This brilliant smartwatch helps me keep track of my fitness goals. Now I put on my JUXT as a habit!”
Bollywood actor and comedian Vir Das added, “I am floored by the concept of JUXT and I am completely in love with how the smartwatch looks. The best part for me is that I can wear this watch with any ensemble. JUXT is a super stylish smartwatch and keeps me connected. Whether I’m driving or in a meeting, I don’t need to check my phone every time it beeps. This watch is definitely going to be part of my collection.”
For more information on JUXT, visit www.titan.co.in/juxt or call 1800-266-0123. The smartwatch is available for pre-booking onwww.titan.co.in/juxt and Myntra from 21st January 2016 onwards. The Titan JUXT app can be downloaded from Google Play Store and the Apple App Store.
Titan Company Limited (earlier known as Titan Industries Limited), a joint venture between the Tamil Nadu Industrial Development Corporation (TIDCO) and Tata Group, commenced operations in 1987 under the name Titan Watches Limited. In 1994, Titan diversified into jewellery and subsequently into eyewear with Titan Eyeplus. In 2013, Titan entered the fragrances segment with SKINN. In the latter part of the year, the company ventured into the helmets category under its Fastrack brand.
Today, Titan Company, India’s unchallenged leader in watches, jewellery and eyewear, is credited with changing the face of all these industries. The Company closed financial year 2014-15 with an income of Rs. 11,791 crores, registering a growth of 9% over the previous year.