Having established her credentials as a Programming Head of Star Pravah and then as a Creative Consultant for Star Network, Shrabani Deodhar reveals, “The secret of my success is that I am married to my dreams. I eat, drink and sleep dreaming of winning against all odds. So here I am after winning against all odds, all geared up to launch Purple Morning Movies in 2021.”
Recipient of my National Award and Maharashtra State Award for the best film Lapandav (1994), Maharashtra State Award, Screen Videocon Award, 27th Filmgoers Award, Nana Saheb Sarpotdar Award for the film Sarkarnama (1997), Shrabani is responsible for changing the sphere on entertainment in India especially for women.
With 30 years of glorious experience in the film industry, she started as a Programming Head for Star Pravah from 2010- 2013 followed by Creative Consultant for Star Pravah from 2013- 2014 and later became the Creative Consultant for Star Pravah from the year 2017, she is also the Creative Consultant for Content Engine of Star Network from 2014.
She is responsible for turning the channel from No.3 (80 GRP’s) to its No. 1 (280 GRP’s) position in Maharashtra across all GEC’s. As a director who is full of ideas, Shrabani aims to venture into unexplored realms of films by experimenting with new themes and subjects.
She has directed multiple award winning films like – Sata Lota, Mogra Phulaalaa, Savitri, Ghar-Aunda, Pehchaan, Lekroo, Sarkarnama, Silsila Hai Pyaar Ka, Lapandav and many more.
In 2021, Shrabani along with both Sai Deodhar and Shakti Anand are launching their own company ‘Purple Morning Movies’ which will cater to content driven short films, music videos and much more.
“This industry has given me everything, name, fame and success. I am happy and proud to be able to work on such amazing subjects and projects. As an industry 2020 was not the best year, but 2021 looks great” says Shrabani.
BOLLYWOOD RETRO GEMS MOVIES:
A hard hitting cop drama directed by Govind Nihalani which catapulted the careers of Om Puri and to some extent Shafi Inamdaar and of course Sadashiv Amrapurkar. Ardh Satya was Nihalani’s second outing with Puri after the dark Aakrosh of 1980. It released on 19th August 1983. Initially Amitabh was roped in to play the role of the cop but could not and it fell in the laps of Puri.