VOGUE EYEWEAR PRESENTS ITS INDIAN COMMUNICATION CAMPAIGN
FEATURING BRAND TESTIMONIAL DEEPIKA PADUKONE
On Monday June 17TH, 2013, the Tote on the Turf, Mumbai’s much sought after lifestyle destination, was the setting for the most exclusive and high fashion event in Mumbai: the presentation of Vogue Eyewear’s first ever Indian communication campaign featuring Bollywood acclaimed actress Deepika Padukone.
The glamorous event was hosted by none other than the diva herself, who has declared: “It’s a privilege being the face of Vogue Eyewear in India. The journey so far has been incredible. Vogue Eyewear is a perfect extension of my personality with its colorful and stylish models, both in optical and sunglasses. Vogue Eyewear enables me to have a complete different look depending on the situation: flirty, feminine, chic or even geeky smart like my various on screen characters”
Inspired by the colorful theme of the 2013 Vogue Eyewear communication campaign, Tote on the Turf , the most fashionable place to be at, throughout the night, guests enjoyed exclusive style oriented and personalized experiences. The evening will also feature the live sounds of the versatile singer Vasudha Sharma from ‘Aasma’ as she will strike a chord with style.
Deepika will also showcase Vogue Eyewear’s latest range: an eclectic mix that is inspired by the trends seen on the runway and demonstrates how the brand is always at the forefront of fashion. The range consists of glamorous, colorful, and feminine frames that have a strong personality and a sophisticated charm, just like Deepika.
Mariavittoria Di Stasi, Global Brand Director – Vogue Eyewear, comments “The PR launch of the new Vogue Eyewear’s Indian communication campaign featuring fabulous actress Deepika Padukone is going to be the most dazzling, awaited and glamorous event in Mumbai. Deepika Padukone is the perfect testimonial for Vogue Eyewear in India: she is absolutely charming, sensual, marvelous and in her everyday life she adores playing with colors and fashion, the essence of our brand. The fact that Deepika Padukone will personally host and attend the launch event will definitely contribute in making it unforgettable.”
Deepika is widely recognized for her trendy on screen characters in films like Cocktail, Love Aaj Kal, Race 2 and Yeh Jawani Hai Deewani to name a few, firmly believes Eyewear to be a must have style accessory!