Alia Bhatt has invested in IIT Kanpur-backed startup Phool.co, which has pioneered the flowercycling technologies to upcycle cellulose waste and specializes in manufacturing charcoal-free incense and other wellness products. Phool.co is India’s first wellness brand to have both Fair for Life- Fairtrade and Ecocert Organic & Natural certifications. With Deep-tech research, the startup has successfully developed a commercially viable alternative…
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