Amitabh Bachchan and Graphic India partner with Disney Channel India for a new Animated Superhero Series ASTRA FORCE
Graphic India and Disney Channel to release the first look of Astra on Mr. Bachchan’s birthday
8th October 2016: In the month of August last year, Graphic India and Disney Channel India announced the production of the superhero animated series -“Astra Force.” with legendary icon, Amitabh Bachchan. Slated to go on-air on Disney Channel soon, Graphic India and Disney Channel India will reveal the first look of the series on the occasion of Mr. Bachchan’s birthday – 11th October as a special surprise for the millions of fans around the world.
A funny and fast-paced, action-adventure series, filled with laughs and thrills, “Astra Force” tells the story of a mythical hero from a distant world, who was stranded on Earth millions of years ago after an epic space battle.
When 8-year old brother and sister twins accidentally awaken the mythical superhero from his long hibernation, they must teach him about our modern world and join Astra to save the universe from a new wave of giant monsters and intergalactic threats.
“At Disney, we believe in showcasing great stories with compelling characters that are loved by our audiences. It is imperative to get the local texture right for any story to resonate and emotionally connect with the viewers. With Mr. Bachchan associating with Graphics India and Disney Channel India on ‘Astra Force,’ we will be bringing an interesting facet to storytelling in the local animation space,” said Siddharth Roy Kapur, Managing Director, Disney India.
“Amitabh Bachchan is a real life superhero to millions, including myself, so it’s no surprise that he is the perfect person to become immortalized in this new animated avatar,” added Sharad Devarajan, Graphic’s Co-Founder & CEO. “The opportunity to collaborate with Mr. Bachchan on ‘Astra Force’ is made that much stronger by partnering with Disney, a company whose creativity and storytelling I have admired all my life.”
Disney Channel India has been entertaining kids and families through a range of locally relevant stories spread across high-quality animation series and “Astra Force” will be the perfect complement to the line-up of existing shows.
Devarajan is the Producer on “Astra Force” along with Jeevan J. Kang, SVP Creative at Graphic India, who is overseeing visual development, character design and art for the project. Graphic’s previous animated superhero, Chakra The Invincible, was created with Stan Lee (co-creator of Spider-Man, Iron Man and The Avengers) and received over 30 million views globally on Rovio’s ToonsTV platform available through the Angry Birds app.
GRAPHIC INDIA is a character entertainment company focused on creating leading characters, comics and stories through mobile and digital platforms. Founded by media entrepreneurs Sharad Devarajan, Gotham Chopra and Suresh Seetharaman, Graphic India is owned by U.S. comic book Company, Liquid Comics and CA Media LP, the Asian investment arm of The Chernin Group, LLC (TCG). The company’s partners and investors bring together decades of experience in building businesses in character entertainment, media and India.
Graphic believes that India is home to some of the most creative talent in the world, with more than 500 million people under the age of 25 and more than 850 million mobile phone users in the country. The Company’s mission is to create enduring stories and heroes that foster the imaginations and fuel the inspirations of a new globalized generation of youth in both India and around the world. www.GraphicIndia.com
Disney Channel India offers quality entertainment that celebrates togetherness and heartwarming moments with Indian families. From quality and distinctive animation content to uplifting live-action stories, Disney Channel captures the emotions, laughter, evolving aspirations and even the smallest of joys of a progressive Indian family, interspersed with humor to enhance the entertainment quotient. For more information, log on to www.disney.in