The undisputed Shahenshah of Bollywood wins hearts of the fraternity at the hugely successful ‘GRADO SUPER SHAHENSHAH MEET’ which was held to celebrate the swift climb in the textile industry of GRADO suitings brand which purely successful with its association with the Shahenshah of Bollywood Amitabh Bachchan who is widely referred to as the Big B of Bollywood.
Having set new benchmarks in the world of Textiles, The House of GBTL and OCM’ has charmed the premium fabrics segment with its specialty of amalgamating modern technology with the tradition of making fabric. To commemorate its success, the brand organized the ‘GRADO Super Shahenshah Meet’ to celebrate its meteoritic rise in the Industry and its association with their brand ambassador, none other than the ‘Shahenshah of Bollywood’, Mr. Amitabh Bachchan. The event took place at Hotel Sahara Star, on 12th June, 2019, 6 pm onwards, with over 1000 + dealers, retailers, distributors and wholesalers, from across the country, in attendance.
The main objectives of the event included the ‘Meet and Greet’ session to award the winner of the contest; recognition and felicitation of top performers, in several categories, for the revered houses of GBTL and OCM and celebrating its association with Big B as their Brand Ambassador.
The function began with a tribute to the Chairman, followed by a riveting speech by Rajendra Agarwal, Mentor and GRADO. This auspicious occasion was marked by the Lighting of the Lamp as well.
The stage was then taken by Emcee Siddharth Kanan, top Indian television and radio host, who began his evening with the gathering on an inspirational note via a ‘Mirror activity’, which portrayed that each one of them is the reason behind the brand’s phenomenal rise in the Industry.
To get a fun glimpse into the Top Management, the next segment was ‘Rubaroo with GRADO’, a chat-show based format, wherein Mr. Kannan interacted with the brand’s team via an informal banter, thus enabling the audience to get to know them like never before. Along with witty quips and informal conversations, the team shed light on new areas being explored in terms of product and channel, how the Gen Next is taking the legacy forward, key associations and more. It was thoroughly enjoyed by everyone gathered at the venue.
Having interacted with the team, it was now time to acknowledge and recognize the phenomenal work done by the brand’s biggest stakeholders – wholesalers and retailers – from the Central, West, East and South Zones across the country for both GBTL and OCM.
The first set of awards was ‘Best Zonal Performers for Grado’, with 9 winners from OCM and 10 winners from GBTL. This was followed by a wonderful dance performance that captivated the audience. The second set of awards was ‘National Excellence Awards for Grado’, with 10 winners from OCM and 11 winners from GBTL, with all the winners receiving enormous rounds of applause from the gathering.
The delightful evening proceeded as Mr. Kannan’s interacted with the audience via fun question rounds, which was a prelude to the arrival of the Star of the event – The Shahenshah of Bollywood – Mr. Amitabh Bachchan.
Amidst all the happiness and cheers of the crowd, Mr. Bachchan was felicitated onstage by Rajendra Agarwal. Following this, the former indulged in a candid conversation with the audience seated at the event. After an engaging session with the crowd, it was time for an enjoyable quiz titled ‘GRADO ke GYANI’ for all the retailers and wholesalers present at the event, with Mr. Bachchan being the Quizmaster and Mr. Kannan being the Moderator for the same. We had 6 lucky guests who were questioned by Big B himself about Grado and the whole crowd was in all cheers.
This was succeeded by the “Sawal Aapke , Jawaab Big B Ke” , wherein Mr. Kannan asked Mr. Bachchan to answer few select questions by the audience, to know more about his association with the brand as its brand ambassador, his journey with the team and more.
To add to this all 5 blazers were signed by Mr. Bachchan himself and these will be gifted to our lucky guests.
Post this, it was time to accord the lucky winner of the ‘GRADO Dekho, Big B se Milo’ contest, wherein Mr. Bachchan himself presented the award, a brand new car, to the awardee, Mr. Rajeev Arora from Jodhpur, by handing him the car keys.
The celebratory note continued with the ‘Lifetime Achievement Award’ presented to Mr. S. Krishnamoorthy for his invaluable contribution and role in the ascending growth of the brand and the industry.
Emphasizing upon the contribution of the stakeholders, Vikram Mahaldar, Managing Director, OCM said “Our brand, GRADO, has come a long way in a short period of time and this would not have been possible without the strong relationship with all our stakeholders.”
Speaking about the brand’s success, Dhruva Singh Chauhan, Whole Time Director, GBTL said, “It’s amazing to see how GRADO has made its presence felt in a short span of time. The Grado offerings of wide range of latest Designs , trendy Colors and above all unmatched Quality & SMOFT ( smooth & soft) Handle has truly WOWED the consumers. Our super team of designers and weavers are always breathing innovation and uniqueness and will continue to do so to ensure the brand remains The SHEHANSHAH Of Fashion!”
Speaking about his journey with GRADO, Mr. Amitabh Bachchan, said “I have always endorsed brands that I truly believe in, and when the GRADO team came to meet me with the fabrics, I took time to agree to become the Brand Ambassador but I will have to admit that today I feel proud to associate. It is my honour to be associated with such a premium and prestigious brand and I look forward to doing more of such events with the team.”
Currently, GRADO’s latest Cotton Collection, which is available in 10000+ stores, has already won the hearts of consumers across the country.