In 1996 after completing ten successful years in advertising, advertising guru Bharatbala’s khadi clad father spoke to him, “My son, in your advertising business you people create big ideas for products; you created emotion and win over the consumers. Why don’t you create a big idea for India? Why not create an idea of Big India that would bring fervor…
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‘Frame Your Idea’ holds over 3000 meetings between idea owners and content producers at FICCI FRAMES The biggest content pitch in India! MUMBAI, Aril 1, 2016: After the resounding success of 2015, Frame Your Idea (FYI) under the aegis of FICCI FRAMES created an even greater access to content producers for those with a creative spark and the burning desire to…
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Experts at a panel discussion on “Internet and Democracy: Interloper or Catalyst?” at the FICCI FRAMES 2014 convention here today cautioned that internet privacy was misunderstood. While businesses in general were not interested in mining data that was not relevant to their sales, customers were reluctant to share their details largely so that they would not be spammed. It was important for…
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