Television has undergone significant technological transformations, evolving from black-and-white to vibrant color displays, CRT monitors to latest slim 4K LED TVs, however when it comes to watching content on TV, the tried and trusted Family Dramas still remain a favourite with Indian masses. “TV Still Revolves Around Family Dramas,” Binaiferr Kohli stated.
Veteran television producer Binaiferr Kohli, the creative force behind some of Indian television’s most beloved shows including Bhabiji Ghar Par Hai, Happu Ki Ultan Paltan, Jijaji Chhat Par Hain, and F.I.R., believes that while television continues to be grounded in family dramas, bold creative risks can still pay off—if backed by conviction and quality.
Family Dramas Remain Unaffected by the Rise of OTT Platforms
Speaking in an exclusive chat, Binaiferr offered an honest perspective on the evolution of Indian TV content, the impact of OTT platforms, and how she and her team has managed to keep the essence of Bhabiji Ghar Par Hai alive for over a decade. “I feel TV is still about family drama—with new additions and a new weaving of storytelling,” she shared. “If you look at the top-rated serials today, they are all rooted in family themes. Shows like Anupamaa prove that the genre continues to work because it connects deeply with the audience.”
Freshness attracts, but familiarity wins
According to Binaiferr, the television audience may want freshness, but familiarity still wins the race. “Yes, they want something different—but they’re not always willing to try it. What’s already working in those prime time slots continues to dominate,” she said. One of the rare shows that defied the norm, Bhabiji Ghar Par Hai became a cult comedy classic. “Taking risks on TV in terms of content is a big challenge, and we—and more so, &TV—took that leap at the right time,”
Binaiferr affirms, “It really worked, and I truly salute the channel for believing in something different.” “The flavour of our show has been retained because we have one of the strongest creative teams in the industry,” she explained.
“Even after 11 years, the team continues to think of new episodes and situations that evolve with the times. That consistency and innovation are what keep viewers coming back.” Binaiferr believes that audiences today are far more discerning. “The audience has definitely become smarter in terms of content, largely due to exposure from OTT platforms. They can instantly tell when a show is just being told for the sake of it. That’s where word of mouth still plays a powerful role.” With multiple content options now available at viewers’ fingertips, even high-quality shows face rejection.
“Yes, sometimes even the best of the best shows don’t get the traction they deserve, simply because the audience is spoilt for choice. But if your content is solid and above the mark—it will get watched,” she affirmed. “If a story works on one platform and another creator decides to adapt it, that’s okay,” Binaiferr Kohli added. “But they must make some changes, add new twists. Otherwise, why would someone watch a remake when the original already exists—and is the best version?”
– Paresh B. Mehta
