Ad films Director and writer Neha Lohia has magnificently portrayed the emotional and affectionate bond between a brother and his sister in a short ad film of 45 seconds on the festival of Raksha Bandhan that will be celebrated on 21 August this year.
Rakshabandan is a unique festival dedicated to the bond between a brother and sister and dedicated to this bond and the occasion is a heartwarming advertisement for a Sweet manufacturer, directed, written and created by Neha Lohia
The 45 seconds advertisement covers the current emotion of pandemic times mixed with the Indian sentiment where women refers to most men as bhaiya. It portrays a touching moment between a delivery boy and a girl who is expecting her distant brother’s parcel on rakhi day.
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“The milkman, the driver, the vegetable vendor, the policeman, the cleaner, the electrician, the house help, the colleague, the peon we address most men as bhaiya. These 45 seconds are dedicated to each and every man whom we have called bhaiya. Those who have dropped us safely in the night, those who have cooked for us, all those who have helped us and actually lived up to the real significance of the name Bhaiya,” says Neha Lohia.
Ravindra Gupta, Director of Chhappanbhog Sweet quote “The story line offered by the Flying Kite creative team looks very interesting as well as realistic with a touch of good humour and heart touching moments. As bread & butter source for our families some of us often miss or do compromise on these very important festive moments. The story goes in a natural flow itself and ends with a good message & satisfactory feeling in viewers heart.”
Nikita & Sharad Lohia co-owners of Flying Kite Entertainment that were associated for several ad films were the production house behind the creation of this message driven Rakhi Commerical film for sweet brand Chhappanbhog that echoes this selfless giving sentiment in their brand positioning. FKE specialises in branded integrations and content for several years and now they foray into message driven commercials via advertising and they have massive plans to say heart warming stories and bring alive the spirit of India and importance of emotional and sentimental values of our country and people.