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Alia Bhat invests in

Alia Bhatt has invested in IIT Kanpur-backed startup, which has pioneered the flowercycling technologies to upcycle cellulose waste and specializes in manufacturing charcoal-free incense and other wellness products. is India’s first wellness brand to have both Fair for Life- Fairtrade and Ecocert Organic & Natural certifications. With Deep-tech research, the startup has successfully developed a commercially viable alternative…

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