Yami Gautam, Lauren Gottlieb, Mandana Karimi, & many more celebs dazzled the stage for SOIE with Archana Kochhar
A fund raising effort to educate less privileged children
Mumbai, 2nd August 2015:
SOIE (pronounced as SWA), the leading fashion lingerie and apparel brand from the house of Ginza Industries along with designer Archana Kochhar organized the “Ramp for Champs”celebrity fashion show on August 2, 2015 in JW Marriott, Sahar Road, Mumbai. The event was part of a continuous sensitization and fund-raising effort to educate less-privileged children, especially the girl child. SOIE partnered with Smile Foundation to support the education of 500 girl children for a year. The event was well attended by several big names from diverse fields of cinema, television, fashion, art and theatre. Some of the well-known celebrities who graced the ramp for SOIE on the 9th edition of “Ramp for Champs” included Leading bollywood actress Yami Gautam, veteran actress Bhagyashree Patwardhan, Isha Koppikar, Tara Sharma, Chak De India fame Sagarika Ghatge, singers Shibani Kashyap & Divya Khosla, new entrants like Mandana Karimi & Claudia Ciesla, dancing sensation Lauren Gottlieb, Roshni Chopra and many more.
SOIE collaborated with popular designer Archana Kochhar for the event. She created an exclusive line of exquisite gowns perfect for the runway. These gowns were worn by the celebrities as they walked the ramp for the noble endeavor put together by SOIE.
Mr. Amrit Sethia, Senior Brand Manager, SOIE comments, “Our endeavor with “Ramp for Champs” was to provide a robust platform for creating awareness regarding the education of less privileged children, especially girls. We are pleased that the event went off so well and would like to profusely thank all the celebrities who walked the ramp as well as those who came to support the show. Celebrity endorsement is essential for any cause as it generates greater interest amongst common people and also influences their opinions and actions.”
Archana Kochhar said, “It was my honour to partner with SOIE for this event. I was thrilled to see how successfully the initiative was carried out. It is indeed rewarding to see so many big names from various walks of life come to the event and support the cause. I must congratulate SOIE for showing a deep sense of corporate responsibility and organizing an event that was educative, socially awakening as well as highly entertaining.”
The entire line-up of apparel created especially for “Ramp for Champs” will soon be available on the SOIE website. Those who want to take a sneak peek into the latest range of the brand can log on to www.soie.in.
SOIE, Derived from the French word for Silk and pronounced as SWA, or self in classical Indian philosophy, is Ginza’s own quality lingerie and apparel for Women. SOIE redefines style and quality for India’s young, restless and vibrant fashion conscious generation. Sole is spearheading a fashion conscious that defines how beautiful is to be “Me” for a whole generation.
