Filmfare gets an all-new fashion and lifestyle avatar
The gorgeous Kareena Kapoor flagged off Filmfare’s new milestone ─ the all new uber-stylish Filmfare, with none other than her on the cover. She also revealed the first look of the promotional campaign ‘And so it begins’ of All New Filmfare at Escobar, Bandra’s favourite hotspot.
Of the 100 years of Indian cinema, Filmfare has been a keen chronicler for 60 years, constantly keeping pace with the stars and their movies and documenting the changing trends of cinema. With Filmfare, people not just followed their favourite stars’ dreams, their lives, their loves – but each time felt they had known them a little better, or been a part of their lives.
In the last few years, movie stars have evolved. When they are not making movies, they are at 20-20 extravaganzas, egging their favourite team on, or walking the ramp at one of the fashion capitals, or cheering their favourite speedster at a Formula One circuit, or collaborating with experts at a design studio, to launch a signature line. As their identities grow larger-than-life, their worlds intersect with those of their fans even more, making reel-relationships real.
And so unravels the all-new Filmfare. 60 years seemed like the right time to reinvent ourselves. To get the reader to experience movie stars and everything associated with them like never before. The new Filmfare is almost like having front-row seats to exclusive parties, more-candid-than-ever pictures and exclusive heart-to-hearts with your idols. Lush photo features, star tweets, Instagram updates – you name it, it’ll all be in here. With dollops of hi-fashion, beauty secrets and travel itineraries that B-town likes to indulge in. We will take you to the homes of your favourite stars. To their favourite hangouts. To their gadgets, gizmos, cars. To their unwind moments with their children. To the essence of who they are and what they do.
CEO, Worldwide Media, Tarun Rai says, “There is no other magazine that can claim to have partnered Indian cinema for the last 60 years. And Filmfare has been able to do so because it has kept reinventing itself. Now, as our stars evolve from movie icons to fashion and lifestyle icons, it was only fitting that Filmfare followed suit. And so it begins a new journey for Filmfare. The All New Filmfare will now cover not only films, but fashion and lifestyle too.”
The editorial thanked the partners – Lakme Absolute, YFC – Your Fitness Club, Absoulte Spa & Salon, Wetzone, Goel Ganga Group, Escobar and Signature Natural Mineral Water for their support. To sum it up in Editor Jitesh Pillaai’s words, “Intimacy gets a new lifestyle address with the new Filmfare. Everything you wanted to know about fashion, food, fitness…. in a never-before perspective. In short, a ringside view of the envied lifestyles of the celebrated and the famous is in here.”
CLICK ON THUMBNAILS TO SEE ENLARGED PICS: